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Topic 94 of 109: Advertising - google, yahoo, ebay, amazon and banner ads

Sun, Jan 23, 2005 (07:13) | Paul Terry Walhus (terry)
Advertising on the web. The big four are, of course, google, yahoo, amazon, and ebay. And there are banner ads
2 responses total.

 Topic 94 of 109 [web]: Advertising - google, yahoo, ebay, amazon and banner ads
 Response 1 of 2: Paul Terry Walhus (terry) * Sun, Jan 23, 2005 (07:13) * 33 lines 
 
When Mice Attack
Internet scammers steal money with 'click fraud.'

By Brad Stone
Newsweek


Jan. 24 issue - Assaf Nehoray's online ad campaign bogged down in
Germany.

The European businessman runs a Web marketplace for cargo firms; for
the last two years he has attracted customers to his site by putting ad
links on the major search engines.

The model worked perfectly—until last summer.

When he tried to expand into Germany, Nehoray found that his site was
getting lots of new visitors but unusually few paying customers.

Nehoray (who prefers we don't name his company) analyzed his Internet
logs and made an unsettling discovery.

Someone—perhaps a competitor—had written a simple software program
that relentlessly clicked on his ads, burning up his ad budget and
pushing his links off the search sites by lunchtime each day.

After spending weeks complaining to Google about the problem and
getting a partial refund, he finally yanked the ads. "It was really
bad," he says, estimating that he lost $50,000 in potential business.
"Nobody knows how to solve this problem."

more @



 Topic 94 of 109 [web]: Advertising - google, yahoo, ebay, amazon and banner ads
 Response 2 of 2: Paul Terry Walhus (terry) * Sun, Jan 23, 2005 (07:14) * 1 lines 
 
http://msnbc.msn.com/id/6830802/site/newsweek/

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